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“Both kinds are popular, so you can’t go just by that,” she writes.
According to the 2016 Consumer Reports Online Dating Survey, more than 9,600 people had used an online dating service in the last two years, with 48% listing the subscription-based as their site of choice.
But Plenty of Fish and e Harmony tied for second place (one free, the other paid, respectively), with each garnering a total of 23%.
Interestingly enough, the same Consumer Reports survey found that free dating sites score slightly higher in user satisfaction.
Once you’ve filled out a profile, online dating sites will provide a list of matches -- people they think you are compatible with. The more matching attributes that two profiles have, the higher “match percentage” the site will assign to it.
For obvious reasons, each individual site tends to inflate membership numbers and success rates in its promotional materials.
There are close to 100 million single adults in the United States alone.
Each matching attribute is assigned a different weight depending on how important it is to the user.
For example, if you prefer blondes, but really have nothing against brunettes and redheads, then you can rank that attribute as very low.